Shows like Serial represent a major moment for the podcast medium. The Obama interview on WTF is another amazing moment for podcasting. Back in 2009, there was nothing like "Serial" for other podcasters to use as a model. Most of us are not going to have the same audience as that of the show Serial. … [Read more...] about Why Content Marketers Should Be Podcasting

How many podcasts are there? According to Apple Podcasts, there are approximately 525,000 podcasts active currently. The number of Americans listening to podcasts has nearly doubled in the past 9 years and is projected to continue to grow into the foreseeable future. Because interest in … [Read more...] about Podcast Advertising: The Good, the Bad and The Ugly

When I tell people I run a podcast network, the response is usually "cool". After a period of awkward silence they usually follow that up with "what is that anyway?" This is a great question. What is a Podcast Network? In the simplest terms, a podcast network is a network of podcasts connected … [Read more...] about The Benefits of Joining a Podcast Network

So, you want to monetize your podcast? Of course you do! Everyone wants to turn their passion into income. Why wouldn't they? How exactly can a podcast make money? This is a question I am asked all the time. Buckle up and let's figure that out together. The truth is most shows don’t make any … [Read more...] about Take These Steps to Monetize Your Podcast

We all have something that is our passion. Many podcasters find that speaking about their passion makes them more consistent. Podcasting has some amazing benefits. Being seen as an expertKeeping your brand in front of customersIncreasing sales of products or servicesGain understanding of your … [Read more...] about When Your Passion Becomes a Podcast