Large brands are quickly discovering the importance of podcasting for growth.  Branded Podcasts Saks has a new beauty floor that has everything you would expect--a foundation bar, a facial workout gym, and a podcast. Jodi Katz recently recorded an episode of “Where Brains Meet Beauty” — an … [Read more...] about Why Fashion Brands Are Launching Podcasts

I love podcasting. The reason I love it is because I rarely need to worry about it. There are a thousand (or even more) articles available on just how to earn a living podcasting, or how to spend all your time discovering every facet of podcasting, or just how to be the next Roman Mars (that, if … [Read more...] about Podcasting for Freelancers

I am about to state something that I should never have to say out loud: It is a bad idea to max out your credit cards when funding a startup. If you don't know it is going to work, you are risking far too much in the process. You really should give some thought to this before ever doing it. It is … [Read more...] about How One Entrepreneur Turned a Podcast Into Millions of Dollars of Funding for His Business

Not all podcasts are created equal. Many people begin podcasts to give their business a boost, but a negative show is pointless--and there are a great number of real terrible podcasts. I learned this from my personal experience as the host of a podcast, The Nightly Rant, and being a guest on more … [Read more...] about How to Ensure People Take Your New Podcast Seriously

Podcasting is a medium that allows you instant access to an audience. You can become an overnight celebrity via podcasting. There are many people who think podcasting isn't right for their type of business. Today I want to discuss why authors need podcasts. Your Readers Love You You've written … [Read more...] about Authors Need Podcasts Too!