When you want to grow your influence, conventional wisdom says to hire a public relations team. With public relations, branding is generally the top goal. Brands want to connect to a new audience with their products and services to gain the potential customers' trust. The secondary goal is to … [Read more...] about How to Grow Your Influence Through Podcasting

You own a business and don't have a podcast? Why not? There are so many advantages to having a podcast that I am going to attempt to convince you that you should podcast. Before I do that, let's examine some of the reasons people like you give for not having a podcast. Reasons Given for Not … [Read more...] about Get the Scoop on Why You Should Podcast

Why do entrepreneurs need to be podcasting? You can build your brand in many ways, but it is very easy to do with a podcast. Podcasting lets us realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is … [Read more...] about 7 Tips to Build Your Brand With A Podcast

Your brand needs a podcast. Why? With the meteoric rise of smart speakers, not having an audio strategy is no longer possible. Even JP Morgan Chase has hired an agency to handle voice strategy. It is unavoidable at this point. While there are several parts to a voice strategy, a podcast needs to be … [Read more...] about Your Brand Needs a Podcast