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Growing your podcast. Is that something that you would like to do? I guarantee the answer is yes if you are spending blood, sweat and tears on your podcast. Nobody wants to put out a podcast that very few people actually listen to. I am about to give you a strategy that will help tremendously at growing your podcast.
Growing Your Podcast
Imagine that you have a business that services a certain niche. If you were given the opportunity to pitch 100 businesses in your niche, would you pass up that opportunity? Of course not! So why pass up an opportunity to be a guest on other podcasts?
Podcast interviews are unique and present opportunities that you wouldn't normally get. During a podcast interview, you take part in a one-on-one discussion with the moderator (who is an authority and expert in the target market). During the interview, you have the opportunity to discuss your background, your expertise and the types of problems you can help to solve.
By letting an expert (the moderator) extract important information from you during an interview, you have the opportunity for growing your podcast. You are getting in front of listeners who have similar interests to your own podcast. This will inspire them to give a listen.
Benefits of Being a Guest
Here are some benefits of being a guest on another podcast.
- You will have the ability to reach your target market with your message.
- You can be confident that the audience listening contains people you want to reach.
- You gain influencer status.
- You get to promote your calls to action in front of a different audience than your own.
Create Your Expert Status
In addition to the benefits mentioned already, you will eventually grow as an expert in your field the more podcasts you appear on. This helps in growing your podcast as you are seen as an authority the more podcasts you are on.
By appearing regularly on podcasts within your niche, you are quickly seen as an authority within that niche. This enables you to level up, building your authority a little bit more over time.
One Last Benefit
As you spend time on podcasts relevant to your niche, you can also gain extremely valuable insight to better understand your target customer. You will be able to understand the questions that people in your niche have been asking and identify the podcasts that are getting to your target market. Being on a podcast as a guest will help improve your business and “spread the word” about what you have to offer. This is a huge step towards growing your podcast.
Be Our Guest
Yogi's Podcast Network has multiple shows that you could be a guest on. If you are all about health, fitness and/or bodybuilding, consider appearing on Fitness Freedom. Do you enjoy politics? We have Peeling the Orange and Liberty Revealed. Do you like to talk about the things that bother you in society? We have The Nightly Rant that is just for that purpose. Want to get a little more colorful? We have The Nightly Rant Uncensored. Are you a small business owner looking for more exposure? How about coming on What's Up Orange County? If you are interested in any of these shows please fill out our contact form for guests.