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I love podcasting. The reason I love it is because I rarely need to worry about it.
There are a thousand (or even more) articles available on just how to earn
Yet I don't desire any one of those things. I just like utilizing podcasting as one piece in my total brand and marketing strategy. I have actually got various other things on my plate. You do also. Way too many things to allow something else to use up all our time as well as energy.
Like I stated at the beginning though, this is why I like podcasting, because it doesn't require a lot of time to do.
First, let me break down exactly how both my shows work.
The Nightly Rant
The very first podcast is one I co host with Torya Primrose called The Nightly Rant. We sat down and recorded 4 weeks of content in advance. Then we moved to a 3 day a week schedule. This has enabled us to keep releasing content on a regular basis for more than a year now.
There's no pre-planning, just a listing of topics, which we choose from the second before we hit record. We don't stress over banter (we have actually got that in spades) and we let the discussion go where it needs to go. We do it in a single take, unless there's a technical issue.
When we've taped an episode, I process and clean up any issues with the audio. I personally release each episode for distribution.
I found the intro/outro music on a royalty free website and Torya and I collaborated on the intro and outro voiceovers. We do not have ads or enrollers, yet we have a brief note at the end on our sponsors to explain how we monetize (much more on this later on in the post).
After that, we release 3 episodes each week on Monday, Wednesday and Friday. We utilize Twitter and Instagram to promote our episodes as they get released. We have made it a point to be in every podcast directory we can find. We keep that updated throughout the year.
That's it. We don't waste much time thinking about the podcast when we are not recording an episode.
Liberty Revealed
This is my essentially solo podcast. There are no seasons and also I release at least one episode a week. It's a brief, 10 to 15 minutes long, show that starts with an intro done by a very good friend of mine. I occasionally have guests on the show.
Due to the fact that it's simply me talking, which can be terrifying, I do write a small script before I begin record. I consider the subject I'm going to talk about, make notes, maybe do some research study, invent a story or more and also bring it back to direction that could relate to all people interested in politics.
Since it's just 10 minutes, I commonly have less than a web page of bullets to speak about.
There are usually no visitors either, so I don't have to schedule anything—I simply have a pre-scheduled day and time in my calendar to record and then I stick to that schedule.
All in, it's: 10 minutes of scripting, 10 minutes of recording, 10 minutes of editing (as well as re-listening) and after that I post to Simplecast which puts it onto iTunes automatically.
Devices as well as software
For The Nightly Rant (and other shows that have guests) we do utilize SquadCast for recording because we love the quality of the audio and we love the user interface.
We record using Shure microphones and also always use headphones so there's no bleeding. Torya generally uses her Microsoft Lifechat headset, as well as considering that I'm nerdier, I wear my favorite Sony MDR-7506s.
Yes, there are 100 various other devices we could make use of, but this is what we use. It is fast, simple and gets the job done.
For my solo podcast, because I don't also need an internet link, I simply record using my Zoom H4N. I attempt to obtain a single take, however if I need to cough or there's a technological issue, I simply edit that out later.
I edit using Hindenberg Journalist Pro, so I can put together multiple audio files with ease. I had to learn Hindenberg all on my own. I found their tutorials to be less than helpful if I am being completely honest. I then use Auphonic's multi-track tool to balance out and clean up the audio. It produces a spectacular sounding audio file.
At Yogi's Podcast Network, we use Simplecast to host our audio files and also to create the RSS feeds. We can make use of Libsyn (which is even more of the market standard) but Simplecast has a nicer UI. Simplecast is simple and also functions—and also the embed widget looks great on my internet sites.
The ease of using Simplecast along with its inexpensive pricing model is what attracted us. We save much time with the advancements Simplecast continues to make with their platform.
Artwork? We created something extremely simple using nothing but Canva. Canva even has a free version that works amazingly well for creating podcast graphics. You really should check into that.
Simplecast tracks exactly how many times each episode is played. I likewise make use of Blurberry to track how many times each episode is downloaded (which is more vital if you desire to market sponsorships—a lot more on that particular even more down).
Sorry to disappoint, but there's not a lot more to it than that! I told you it was rather easy as well as didn't take a great deal of time.
Promo
Consider each podcast episode like an article. It's got a topic, a title, some search phrases as well as an one-of-a-kind URL.
You can use it in your social media sites (heck, if you Tweet/Facebook a Simplecast URL it immediately embeds the player!).
You can link per episode from an actual blog message or perhaps an e-newsletter (connecting to iTunes or Simplecast).
You can add it to other directories, like ProductHunt (currently with a podcast category!), Stitcher, iHeartRadio as well as much more.
If you can attract a respectable audience to subscribe, download and install, rate and evaluate your podcast in the very first 8 weeks, it may turn up in “New as well as Noteworthy” on iTunes which will certainly further raise your direct exposure.
Share your podcast with your audience, as well as if you're growing your target market, share it where they may see it.
However similar to a blog, your show notes must be interesting, beneficial and also appealing to your certain audience. If it's not, individuals will not desire to pay attention.
Monetizing
A great deal of individuals begin podcasts because from the outside they appear like a simple cash machine: you make a number of them as well as business throw bags of money at your face! Heck, John Lee Dumas makes $250k+ A MONTH with his podcast and Pat Flynn does an awesome $100k+ A MONTH with his.
In reality though, the people that share that type of info are generally on top of their industry. It's possible, certainly, but it's not the standard.
The market standard income model is $15–25 CPM (expense per thousand) for a 15–60s sponsorship. So if your podcast is getting ~ 1000 downloads per episode, and also you have one sponsor, you'll make about 20 bucks an episode. So essentially, vegan mac and cheese eatin' cash.
We have multiple sponsors for each of the shows on Yogi's Podcast Network. We make mention of them at various spots during each episode. We find that this is a great way to monetize our shows.
The principles of marketing a podcast are similar to those used in internet marketing. You have to spread your message.
Complicating points (or justifications for why you haven't started a podcast yet).
” I don't have time”.
Remember my solo podcast? That's 30 mins OVERALL for each episode. I don't need to fret about scheduling visitors or making time for brand-new individuals, it's just me talking. Quick and also easy. It actually takes less time per episode than writing this entire article has taken.
” I do not understand anything about podcasting”.
That's why I wrote this short article for you! So this reason is no longer valid.
” I don't understand exactly how to modify, upload, lack of nerd-ness reason “.
Elite Podcast Agency has a concierge program that will help you with every single aspect of producing a podcast. We have programs where you do most of the work with our guidance and we have done for you programs. What works best for you is what you should choose.
” I don't understand exactly how to book/interact with visitors”.
Then do not. I organize two podcasts without guests. Various other podcasts can have guests (I know this because I'm talked to by other podcasts as a visitor a minimum of 10x/month). You can do a solo show. Or a program with a co host. In this way there's no interviewing, organizing, connecting, fretting about poor links, people with shitty (or no) microphones
— just you taping. Or do a program with guests, there's absolutely nothing wrong keeping that either.
” I do not understand what to discuss”.
Speak about what you have an interest in. Talk about the product and services you provide that various other individuals pay you for. Speak about the responses to questions people ask you. Discuss what your target market is passing away to understand even more regarding that aids them. Instill it with personal tales as well as your viewpoint.
” I don't understand exactly how to make cash with it”.
Starting a podcast merely to earn money is a lousy factor to start a podcast. Start a podcast because you want to share your voice with the world. Due to the fact that it's worth sharing. Audio is you, up close as well as individual. The globe wishes to pay attention if you make it intriguing, engaging as well as informative.
Outro.
See what I did there? A little sector jargon! You're currently a podcasting expert. To summarize this epically long post, right here are the key points:.
- Use a great microphone and always wear headphones.
- If you're not comfy speaking, particularly if it's a solo program, make notes and reference them greatly
- If you want or require songs for your intro/outro, there are totally free samples on stock sites.
- Episodes can be 3 mins or 120 mins. Make them as long as they require to be.
- Host your show on Simplecast, which will certainly sync with iTunes.
- Help people find your show/episodes.
- Earn money with it, if you intend to do that, any way benefits you and also feels right.
- Don't complicate points. Podcasting is enjoyable and very easy.
Now go out there and start podcasting.